Less What, More How

by Nilofer Merchant | 3/22/2010

I met Peter Deitz recently in Toronto, and was pleased to see in his latest post how useful The New How has been to him. he writes,

“In developing strategies, I have lacked a framework with which to consistently create collaborative and high-impact strategies. Fortunately, it’s this framework that represents the biggest gift in Merchant’s The New How. The author lays out a wonderfully methodical and (in theory) simple-to-implement process to help organizations surface break-through ideas from their team, avoid obvious pitfalls, and cultivate co-ownership of new strategies from the start.”

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