About Nilofer Merchant

the_authorCEO, Author and Strategist, Nilofer is a leading authority on creating business strategy to win markets. Having worked inside and outside major corporate brands like Adobe, Apple, Nokia and others, Nilofer has honed her collaborative approach to solving tough problems.

As Rubicon’s founder and CEO, she leads a distinguished team of operational veterans. Her firm is hired by global brands such as Hewlett-Packard, Pinnacle, Logitech, Openwave, Symantec and others to create the solutions to win markets.

Her keynotes attract SRO crowds at business leadership events, technology expos, women’s conferences and universities – ranging from AjaxWorld to CTIA and PBWC to Stanford. Having won multiple awards for her insights on applying strategic thinking and innovation, she’s been quoted or published in major business publications such as BusinessWeek, Entrepreneur, Fortune and The Wall Street Journal.

Nilofer earned her MBA from Santa Clara University, a BS in Economics from University of San Francisco and is a certified Instructor of Facilitative Leadership from Interaction Associates. O’Reilly Media is publishing Nilofer’s book on the art of collaborative strategy creation, in Fall 2009.