Nilofer in the News
Book Mentions
Influencer Marketing: Who really influences your customers
by Duncan Brown and Nick Hayes (Butterworth-Heinemann, January 2008)
The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
by Sandy Carter (IBM Press, November 2008)
Public Speaking
“The War Inside Your Organization”
“When Creativity Isn’t Enough, Try Murder”
2009 Speaking Engagements
Web 2.0 Expo – NYC, Murder as a Way to Win, November 16, 2009
Growth, Innovation and Leadership 2009, Reinvention as an Economic Necessity, September 13, 2009
WITI 20th Anniversary Summit, Reinvention as an Economic Necessity, June 16, 2009
Web 2.0 Expo, Practice Your Customer Pitch, April 1, 2009
PBWC – SanFrancisco 2009, The War Inside Your Organization, May 6, 2009
The Synergos Series, Reinvention as an Economic Necessity, February 26, 2009
FWE&E, YOU! the Brand, January 18, 2009
Past Speaking Engagements
Keynote: Ajax World, The Impact of Web 2.0 on Big, Successful Companies (1000 people)
Panel: Web 2.0 Expo
Panel: Red Herring CMO Conference 2008 (100 people)
Keynote: Oracle. Private Event on Leadership: April 2008. Strategizing Your Way to The Top (100 people)
Speaker: Symantec. Private Event on Innovation. Stepping up the Game (500 people)
Keynote: EMC Leadership & Innovation Program, Think Like a CEO (200 people)
Speaker: Raytheon Invited speaker on Innovation (video) (300 people)
Guest Lecturer: Stanford University, Shopping Experiences, Not Transactions (50 people)
Keynote: Santa Clara University Women’s Leadership Conference, A Passion for Leadership, April 2008 (video) (200 people)
Santa Clara University, Guest Lecturer – “Managing the High Technology Firm” May 14, 2008 – 5:30 PM (50 people)
Seminar: PDMA, Revenge of the Pre-Dot.Coms (100 people)
Keynote: C2ES The New Era of Partnership shaped by Web 2.0, June 10, 2006 (1,000 people)
Interview: Advertising Show, If You Think You Know the Rules of Effective Online Marketing (5000 people)
Softsummit 2007 General Session Fremium Business Models (video) (1000 people)
SoftSummit 2006, Session Speaker, Pricing, Licensing and Business Models: Solving the Puzzle (300 people)
Anita Borg Institute 2007, Grace Hopper Conference Invited Keynote Speaker, topic: Innovation. (150 people)
WITI Annual Conference 2007 workshop: Getting a Seat at the Table (audio) (200 people)
WITI Annual Conference 2007, Keynote Panel: Innovation, Nilofer Merchant & Helen Greiner, Padmasree Warrior (video) (1,000 people)
SuccessU Speaker, Business Models to Win, 2008. (video available) (200 people)