by Nilofer Merchant |4/5/2010
Businesses keep replacing people, thinking that “Joe” didn’t do his job. The reality is that businesses are not systemically able to innovate or set direction well. With the help of each of us, we can step forward to change the system.
Nilofer speaks with Charlie Dyer of Knews Radio 94.3 about the New How and Co-laboring. Listen here.
Today’s podcast is with Nilofer Merchant who is a ” leading authority on creating business strategy to win markets. Having worked inside and outside major Nilofer_staff corporate brands like Adobe, Apple, Nokia and others…” Nilofer’s latest book is called The New How and looks at how to reinvent business through collaborative strategies.
Listen to the podcast
Founder and CEO of Rubicon Consulting, and author Nilofer Merchant redefines the way companies create strategies and win new markets. She understands the importance of business strategy needs to be revised and turned upside down. She shares how to include employees in the collaborative strategy creation process, to get them engaged and motivated to implement the strategy effectively. The recognition that strategy and execution are intertwined, is critical to developing a strategy, and to putting it into action effectively.
Listen (1 hour)